To the untrained eye, it might look like just another way to make collision repairs. But to industry professionals, Bodyshop Revolution’s technology, equipment, and process is revolutionary. And the man who knows this the most is LaMettry’s VP of Operations Darrell Amberson, one of the industry’s most experienced and respected professionals, and past chairman of the Automotive Service Association (ASA) board of directors.
VP of Operations, Darrell Amberson with the mobile Bodyshop Revolution equipment at LaMettry’s Eden Prairie location.
Q: How would you briefly describe Bodyshop Revolution?
A: Bodyshop Revolution is both a theoretical and operational approach to increasing collision repair quality and reducing cost.
Q: What’s the theory?
A: In any repair, the variable cost is really time. We call it cycle time. The time it takes from starting to finishing a job. Bodyshop Revolution starts with what it calls the “Theory of Constraint.” That is pinpointing those parts of the process that create slowdowns. That can be anything, from workshop design, parts procurement, staff capability, customer contracts, workflow and repair processes. So it really challenges your thinking process to improve or remove anything that can create an unnecessary logjam. And I think, looking back as we started working on this, that was the toughest part. You think you’ve thought through everything already, but you have to really take a hard, hard look at how your can improve your process first, and only then deploy the equipment.
The Bodyshop Revolution booth at LaMettry’s Eden Prairie location.
Q: How is the equipment different?
A: In at least three ways. First, Bodyshop Revolution has modern drying technology that allows one operator to apply coats of filler and primer, with a rapid drying technology. LaMettry’s has both a mobile drying unit and a booth drying unit. For collision shops, nothing really compares with the speed, cost, efficiency and finish achieved by booth robotics. Second, because of the process and equipment efficiency, a shop can really get more production out of a smaller space, saving square footage costs. Third, the drying unit utilizes gas catalytic technology. Without getting too scientific here, it is a heated chemical reaction that turns methane gas into infrared energy that speeds up drying and curing of both paint and filler. That can reduce job energy costs by 50 to 70 percent.
In the dark, it’s easier to see the chemical reaction that turns methane gas into infrared energy.
Q: What kind of investment does this require?
A: The investment is both time and money. We spent a lot of time researching Bodyshop Revolution as a company and process, including sending people to company headquarters in the U. K. and Europe. LaMettry’s was one of the first five companies in the U.S. to partner with Bodyshop Revolution. It was a sizable investment in future technology, and a green initiative to reduce our natural gas and electricity consumption.
Q: Bottom line, how does all this benefit your customer, the vehicle owner, and your insurance partners?
A: The customer’s primary concern is the best quality repair and getting their vehicle back to drive as soon as possible. This accomplishes both. Bodyshop Revolution repair history shows some of the best results in terms of quality repair, which has to do with overall look, finish and durability. And yes, we can cut substantial time the customer is without their vehicle. Every repair is different so it’s hard to give a specific amount of time saved, but we believe it is anywhere from 20 to 30%.
In terms of our insurance partners they advocate for anything that reduces cost and improves customer satisfaction, both in terms of turnaround time and repair quality. Our insurance partners look to companies like LaMettry’s to be leaders in the industry.
Making any major investment like this, both for capital equipment, training and resources is a bet. But we believe this is where the collision repair business is going and LaMettry’s wants to be there.
Vehicle donated by American Family Insurance and repaired by LaMettry’s Collision
Willie B Pargo received a repaired 2012 Chevrolet Malibu from LaMettry’s Collision and American Family as part of NABC’s Recycled Rides program.
Inver Grove Heights, MN, December 9, 2015 – Ever since his car broke down over the summer and couldn’t be repaired, Recycled Rides recipient Willie B Pargo had been taking the bus over an hour each way to continue his volunteer work at the Minneapolis VA. Now he has a reliable vehicle thanks to LaMettry’s Collision, American Family Insurance, NABC’s Recycled Rides program, and local vendor partners.
The military and volunteer service of Willie B Pargo was recognized at the Recycled Rides event on “Give Tuesday,” when he was presented the keys to a 2012 Chevrolet Malibu by LaMettry’s Vice President JR LaMettry.
LaMettry’s Collision Vice President JR LaMettry gives Willie B Pargo the keys to his new car.
Speakers at the event included LaMettry’s President of Operations Darrell Amberson, Chairman of the Board of Directors for the River Heights Chamber of Commerce Kelton Glewwe, and Dakota County Sheriff Tim Leslie. Sheriff Leslie reminded everyone, “This is give Tuesday, [but] we can do something every day to help our veterans. Say ‘thank you’ to them, donate, fly the flag, visit a VA hospital or home, and when you talk to them, ask how they are doing and stop to listen.”
Dakota County Sheriff Tim Leslie speaks at the Recycled Rides event.
Last to speak at the ceremony was someone who knows Willie well, Commander Glenn Boche of The Military Order of the Purple Heart Minnesota Department. He shared some background on the Purple Heart award with the crowd. “Willie and I are both Vietnam Veterans. Willie and I are the survivors. The Purple Heart is not an award that anyone that joins the service wants to achieve, for obvious reasons, because there are only two categories of people that get this award; those that are wounded and survive, which Willie and I were very lucky to, and those that were killed.”
Commander Glenn Boche of The Military Order of the Purple Heart Minnesota Department speaks at the Recycled Rides event.
Boche concluded, “I’ve known Willie for at least 4 or 5 years as a volunteer myself out at the VA Hospital. I can’t think of a more deserving person. He is out there at the VA hospital every day of the week, Monday through Friday, doing his thing out there. Sometimes he’s hard to catch up to because he’s moving so fast. Thank you Willie for what you’ve done, thank you for your service, thank you for all you do out at the hospital!”
This is the 6th vehicle LaMettry’s has repaired and donated through the NABC’s Recycled Rides Program.
LaMettry’s Collision team with Recycled Rides recipient Willie B Pargo (center).
From left to right: Ann Bruce (Sales), Chris Nordquist (Sales), Justin LaMettry (Vice President), Recycled Rides recipient Willie B Pargo, Darrell Amberson (President of Operations), Stefany Lorang (Creative Director), Laurie Kaiser (CMO)
THANK YOU to everyone who contributed including:
– aaa Auto Parts
– American Family Insurance
– Choice Auto Rental
– Enterprise rent-a-car
– EP Auto Detail
– IAA (Insurance Auto Auctions)
– Inver Grove Ford
– Keystone / LKQ Corp
– Park Chrysler Jeep
– Suburban Chevrolet
Our generous event sponsors
It’s that time between winter and spring and this year is a doozy. Potholes are everywhere. Curse them, but watch out. They can cause significant front end damage. If you’re passionate about protecting yourself and fellow drivers from potholes you’ve seen around town, you can take action!
Join a pothole support group to save the hubcaps
Video Source: www.pothole.info
Or you can report the potholes to local authorities in your area using the following links:
Help keep our cities and families safe this spring by reporting potholes! If you see some the size of wading pools, please alert local officials.
LaMettry’s Collision had a booth at the 2012 Lakeville Home Expo put on by the Lakeville Chamber it was held at Lakeville North High School on 3/17/12. Mike Elliott and Bill Moehle were there to meet and greet the many residents of Lakeville that attended the show. It was a great day, a great turn out and lots of fun. Thanks to all, we love calling Lakeville home to one of our shops!
Thank you Richfield for voting us number one autobody shop in Richfield!
LaMettry’s Lakeville hosted class for Boy Scouts of America Troop 116 Monday night so they could earn their Automotive Maintenance merit badge. The troop had hands on training for this project. We were impressed by this group of young men!
We are proud to announce we have added Richfield Lamettry’s to our list of shops now open on Saturdays! Please stop by Richfield, Eden Prairie, Burnsville or Lakeville LaMettry’s this Saturday from 8am – 2pm. Drop off’s are welcome and estimates are always free so stop on in and enjoy complimentary coffee and snacks!
at LaMettry’s Collision, with six locations in the Twin Cities area, earned the distinction of becoming AASP-MN’s first individual member. Upon learning about the opportunity at the association’s golf outing, she signed up on the spot. Koukal says, “I’m very excited about this new membership opportunity and I’m looking forward to participating as a member. It’s a great way for me to directly connect to all that AASP-MN has to offer, meet new people and associate with the many industry peers that are fellow members.”
For more information, visit www.aaspmn.org.